If you’ve seen the documentary Common Ground, you know the feeling: inspired, fired up, maybe a little overwhelmed. Now imagine channeling all of that energy into a living room full of your neighbors, friends, and community members who are ready to hear exactly what you have to say. That’s the power of a Purium watch party, and this week’s Tuesday training gave brand partners everything they need to make it happen.
Why Watch Parties Work
Glyphosate is dominating the national conversation right now. A proposed $7.25 billion settlement for Roundup cancer lawsuits, a retracted 25-year safety study, a Supreme Court case on the horizon, and record public concern in a recent ICAM poll, your audience is already tuned in. The film Common Ground (available on Amazon Prime) tells the story of industrial agriculture, chemical farming, and human health in a way that is emotional, accessible, and compelling. It does the heavy lifting for you, so you never have to pitch. You simply host, share, and let the film open the door.
What the Playbook Covers
Purium has put together a full Common Ground Watch Party Host Guide and Guest Handout — both available in your Digital Marketing Kit (search “glyphosate” in the DMK). The run-of-show is designed to fit in about two and a half hours and includes:
- Mix and mingle (15 min): Guests arrive, sample shakes, and pick up the printed guest handout, which includes a spot for your personal gift code on the back.
- Opening script: A simple, customizable welcome to frame the evening.
- Film screening (~90 min): Let Common Ground do the educating.
- Post-film discussion: Use the guided questions provided like “What surprised you most?” or “What would it mean for your family to know there’s a way to support your gut against this exposure?” — to get the conversation going.
- Product bridge: Transition naturally to Biomedic (Purium’s gold-standard Detox Project certified solution for glyphosate in the gut), the Lifestyle Transformation Daily, and the ULT as the antidote to everything the film just covered.
- Q&A, personal story, and warm close: Share your gift code and take orders right there; no pressure, no hard sell.
You can host in your living room, a community center, a church, or even a chiropractic office lobby. The format works anywhere people gather.
New Reels to Support Your Outreach
Before and after your watch party, new professionally produced social media reels are ready for you in the DMK. These short, powerful videos cover food sovereignty, glyphosate exposure, Purium’s regenerative farming mission, and the 12-week transformation. Download them to your phone so you can share them the moment a conversation calls for it. To find them quickly, search “Featured Reels” in the DMK or use asset numbers SMA 326, SMA 327, and SMA 331 as starting points.
The Incentive: $250 Airbnb Gift Card
Every UBT-qualified pack you share in March earns you an entry to win a $250 Airbnb gift card, given away each week. UBT-qualified packs include the ULT, the new Lifestyle Transformation Daily, and a few other select packages. This week’s winner, Autumn Graca, shared her incredible story of reversing hormone imbalance, losing 20 pounds, shrinking a pituitary tumor, and watching her parents’ health transform, all within 90 days of starting Purium. Her story is a reminder of why we do this work.
Other Updates from the Call
- ULT package update: Apothe Cherry has been replaced with Alpha Omega and Sleep Nightly. An email from Debbie is coming with a buy-2-get-1-free offer to help you reconfigure any Transformation Now packs.
- Compostable packaging: Because Purium uses biodegradable packaging, open products should be transferred to an airtight container or stored in the freezer to preserve freshness and potency.
- Back office: Check “Purium Updates” in your back office regularly to stay current on changes, make it a daily habit like checking your other business tools.
- Wednesday training: Join Dave for a special session on how Purium can support people on GLP-1 programs. If you know anyone on a GLP-1, invite them.
- Superfood Social: Sunday, March 15th at 1:30 PM (presentation at 2:30 PM). Join in person in Los Angeles or tune in via livestream.
Your Next Step
Pick a date. Print the handouts. Share your gift code. The country is already asking questions about glyphosate. You have the answers, and you have the solution. A watch party is one of the most natural, non-salesy ways to share both.
