June Kickoff Recap: Share Because You Care, Follow Up With Heart, and Make June Bigger Than Ever
Purium’s June Kickoff Zoom brought together Amy Venner, Dave Sandoval, and Debbie Darling for an energizing start to the month. After a strong May filled with momentum, social sharing, customer activity, and community excitement, the message for June was clear: keep sharing, keep following up, and keep using the tools available to help more people experience the Purium lifestyle.
The call began with a reminder of what makes Purium special. Dave emphasized that Purium has powerful products, a strong compensation plan, and most importantly, incredible Brand Partners. Amy added that the Purium community is built on care. That care is what fuels the desire to share, support, and help others find solutions through superfood nutrition, business opportunity, and community.
Share Because You Care Returns for June
One of the biggest announcements from the kickoff was the return of Share Because You Care for the month of June. Amy shared that May’s social media activity was exciting to watch, and Purium is bringing the momentum back with weekly opportunities to earn points while building the habit of sharing.
Brand Partners can use original content or content from the Digital Marketing Kit. Screenshots can be submitted through a special submission form to earn promotional GQV. Amy noted that many people became more consistent on social media because the points gave them a reason to take action, and over time, sharing became easier.
Alongside Share Because You Care, Purium is continuing Widen Your Reach Lives through June 15. Brand Partners are encouraged to go live, practice being on camera, share their stories, and reach more people. The second half of the month should then focus heavily on follow-up with the people who liked, commented, watched, or engaged.
Follow-Up Is Support, Not Pressure
A major theme of the call was reframing follow-up. Amy reminded everyone that follow-up is not pressure. It is support. People are busy, distracted, and often need to hear from someone multiple times before they respond. A missed message does not necessarily mean rejection.
Dave expanded on this idea by sharing that many people feel rejected when someone does not respond, but often the person simply has not had the time or attention to reply. He encouraged Brand Partners to keep trying, adjust the message, and continue reaching out. A simple follow-up like “Did you get a chance to open that link?” or “Could we jump on a call?” can make a difference.
Both Amy and Dave connected this to a larger cultural need. Many people are lonely and craving conversation. When Brand Partners reach out, they may be offering more than a product or opportunity. They may be offering connection, community, and a sense of belonging.
Product Blogs and Permalinks as Follow-Up Tools
Debbie Darling reviewed one of the most important follow-up tools available to Brand Partners: the Purium product blog. The blog can be found in the footer of the iShop website, and Brand Partners can create personalized blog links at puriumpermalinks.com.
By entering their web code, Brand Partners can create blog links connected to their gift code. When a prospect reads the blog, clicks through to a product, and makes a purchase, the order connects back to the Brand Partner. Amy described the blog as an expanded sales page and encouraged leaders to make using these blogs part of their team culture.
The message was simple: the tools only work when people use them. Purium is investing in product education and blog content, but Brand Partners need to put those resources into action.
Declaration Action Plan for June
Debbie also highlighted the updated Declaration Action Plan, which gives Brand Partners a chance to reflect on May, set intentions for June, identify where they need support, and share goals with an accountability partner. Both the Brand Partner and accountability partner receive an email recap of the submission.
The Declaration Action Plan is designed to help Brand Partners pause, reflect, and intentionally choose how they want to show up for the month ahead.
Before + After Campaign Launches
One of the most exciting June announcements was the new Before + After Campaign. Amy emphasized the importance of social proof, especially transformation stories and photos. Before and afters help people believe that results are possible, and one person’s story could be the reason someone else says yes.
The campaign invites Brand Partners and customers to submit photos and updates throughout their transformation journey. The stages include:
Before photos
Day 10 quick victory
4 weeks
8 weeks
12 weeks
Participants can receive complimentary products along the way, with over $220 in retail value available through the full journey. Products mentioned included Cocohydrate, Aloe Digest, Can’t Beet This, Aqua Vibrance, and Chill Spray.
Debbie explained that once a submission is reviewed, the complimentary product is placed into the participant’s product vault and ships with their next order. This creates a reason for customers to continue ordering and staying engaged. Brand Partners can also earn 25 promo GQV points when submissions are completed. If multiple customers participate at multiple stages, the promo GQV can add up quickly.
Amy also noted that the product choices were intentional. These complimentary items help customers explore more of the Purium product line during a time when they are focused on transformation.
Summer Weight Management Messaging
With summer underway, Amy encouraged Brand Partners to lean into weight management messaging. Whether someone calls it a slimmed-down summer, bathing suit season, vacation season, wedding season, or reunion season, this is a timely opportunity to talk about pounds, inches, and visible transformation.
Dave shared that earlier in Purium’s history, the program was known for dramatic short-term results and was even called the Celebrity Transformation. While Purium now emphasizes longer lifestyle commitments of 30, 60, 90 days and beyond, the potential for powerful change remains.
Amy announced that Dave would be leading an upcoming Zoom focused on weight management and how the ULT, LTD, and Purium lifestyle support summer goals. She also shared that tape measures will be included in ULT and LT kits over the summer to help customers track changes that may not always show up on the scale.
Sleep Nightly Momentum Continues
Sleep Nightly was another major highlight. Amy shared that nearly 200 reviews had come in, with 172 five-star reviews and several four-star reviews already posted online. She thanked everyone who submitted reviews and encouraged continued sharing.
Those who have used Sleep Nightly can review the product and claim an offer for 50% off one unit, which Amy positioned as a great sampling opportunity. Since the company had run out of smaller samples, one creative Brand Partner had purchased a discounted bag and made their own samples to share.
Amy also announced that Sleep Nightly now has its own Instagram page. The page will feature stories, ingredient education, and sleep hygiene content. Because sleep challenges affect so many people, Sleep Nightly can be an easy entry point for someone who may not yet be ready for a larger Purium program.
Superfood Social on June 6
Purium’s Superfood Social was announced for June 6 at corporate. Attendees will have the chance to connect with the community, sample products, meet leaders, hear stories, and see what is new at corporate.
Amy announced that attendees will receive a free bottle of Aqua Vibrance, and Debbie added that Brand Partners can earn promo GQV for attending and bringing guests. Attending the live corporate event earns 25 promo GQV, and bringing a guest earns 50 promo GQV. A Brand Partner who attends and brings one guest can earn 75 promo GQV.
Gift Cards and New Entry Packs
Amy revisited the importance of gift cards, also referred to as gift codes, affiliate codes, Brand Partner codes, or gift card codes. She explained that gift cards help meet people where they are, especially in a tight economy. Some people are ready for a ULT right away, while others need a lower price point and an easier first experience.
Purium introduced new entry packs designed as a ladder toward the ULT. These include shake and Sleep Nightly combinations, such as Power Shake with Dark Berry and Sleep Nightly, two Power Shakes with Sleep Nightly, and a customizable shake option.
Debbie shared a major update: when a gift card is used, the QV will no longer be reduced. If a customer buys a Power Shake with a Purium gift card, the QV remains the same, and that customer can still count as an active enrolled. This update received a lot of excitement during the call.
Customizable ULT and LTD Options
Amy previewed a new blog coming soon that will explain customizable options for ULT and LTD. The blog will address common needs such as gluten-free options, pregnancy or breastfeeding considerations, and alternatives for those who should not take certain products like Sleep Nightly or Super Cleanzar. It will also cover options for known allergies or contraindications, including nut allergies.
The goal is to give Brand Partners a simple educational tool they can send to prospects or customers who need modifications to their program.
Brain Boost for Alzheimer’s and Brain Awareness Month
June is Alzheimer’s and Brain Awareness Month, and Amy shared that this topic is personal for her after losing her father to dementia. Dave added that brain health is something people need to think about earlier in life, not only in older age.
In honor of the month, the Biohack Pack for Brain Boost is discounted. Dave also shared that his brain health blog had gone live in the DMK and on the website. He spoke about the connection between the gut and the brain and encouraged the community to bring brain health back into the conversation.
Dave will also be hosting a Zoom later in the month focused on memory, cognition, and supporting the brain.
Summer Smoothie Pack and Hashtag Contest
Purium also introduced the Summer Smoothie Pack, inspired by Michael and Lucy Mazes. The pack includes Power Shake, Dark Berry, Super Meal, Aloe Digest, Can’t Beet This, Cocohydrate, and Green Spectrum. Amy noted that Power Shake, Dark Berry, and Super Meal are rarely discounted outside of Biohack Packs, making this a special summer offer.
The pack is designed to promote product consumption in a fun, family-friendly way. A Summer Smoothie Guide and recipes will be available in the DMK, and Purium will run a social media hashtag contest using #PHPSummerSmoothie. Brand Partners are encouraged to share their smoothie creations, which may be added to a digital recipe guide.
Dave shared that his own family enjoys creating customized smoothies and said this is an easy way to introduce friends and family to the Purium lifestyle.
Recognition and Promotions
The call also included significant recognition for May achievements.
Debbie announced Airbnb gift card promo winners who achieved six or more retentions: Dr. Deepa Verma, Sharon Winters, Tia Murphy, and Gail Gugliardo.
Amy recognized Tabitha Neal as a new Black Diamond, with Melissa Hansen as upline enroller and upline. Additional recognition included top current producers, front-line producers, ULT and LTD Lifestyle Leaders, Purium on Demand leaders, top enrollers, new directors, new executives, and K-Club leaders.
Debbie also shared an update to Lifestyle Subscription Points. Previously, Brand Partners earned 50 GQV when the third consecutive month shipped. Starting in June, the second consecutive month is being added back in. Anyone who purchased a ULT Lifestyle or LTD Lifestyle in May and has it ship in June will see 50 points added to their GQV under Lifestyle Points.
June Business Promos Checklist
Toward the end of the call, Amy and Debbie introduced the Business Promos Checklist, now available in the DMK. This checklist breaks down Purium’s business promotions by category, including sales-based, retention-based, event-based, social media-based, business mindset-based, leadership-based, and experience-based activities.
Debbie encouraged teams to use the checklist as a fun internal challenge and see who can complete the most activities throughout the month.
Closing Message: Go Find the People Looking for This Community
Dave closed with a powerful reminder that people are looking for like-minded community. They may come from different backgrounds or have different life experiences, but they are united by wanting more out of life, looking for answers, and seeking solutions.
Amy tied the message back to Purium’s mission: to take away human suffering where possible through superfood nutrition, the business model, and the community. June’s theme, Share Because You Care, reflects all three.
