March Kickoff Zoom Recap: New Products, New Packs, and Big Business Updates
Purium kicked off March with a powerful leadership Zoom focused on simplifying the product line, introducing new transformation options, and creating stronger incentives for brand partners to grow their businesses.
The theme of the call was clear: Purium is evolving to become simpler, stronger, and more accessible while maintaining its gold standard approach to nutrition and lifestyle transformation.
Major Upgrade to the Ultimate Lifestyle Transformation
One of the biggest announcements was an update to the Ultimate Lifestyle Transformation (ULT) program.
The ULT remains Purium’s gold standard system for weight loss and full lifestyle reset. While the price of the program remains the same, two exciting products have been added.
The updated ULT now includes:
- Alpha Omega – a plant based omega formula that supports brain, eye, and cardiovascular health without fish oil
- Sleep Nightly – a nighttime recovery formula designed to support deep restorative sleep
Sleep Nightly includes ingredients such as tart cherry, passionflower, reishi mushroom, chamomile, and ashwagandha to support relaxation and recovery.
At the same time, Apothe-Cherry is being phased out and will only be available while supplies last.
Early feedback from the field has been extremely positive, with users reporting improved sleep quality and easy daily use of the new Alpha Omega formula.
Introducing the Lifestyle Transformation Daily
To make Purium more accessible for new customers, the company introduced a brand new program called the Lifestyle Transformation Daily (LTD).
This program offers a lighter version of the transformation system designed for people who may not be ready to replace two meals per day.
Key differences:
ULT
- Two shakes per day
- Best for weight loss and full transformation
- Gold standard program
LTD
- One shake per day
- Lower cost entry point
- Ideal for beginners
Two versions of the LTD are available:
Lifestyle Transformation Daily Starter
Includes Super Cleansr and a shaker bottle for brand new customers.
Lifestyle Transformation Daily
A continuation pack designed for ongoing use without the cleanser.
This gives customers a flexible way to begin their journey while still experiencing Purium’s core nutritional foundation.
Customizable Packs Now the Same Price
Another exciting improvement is that customizable ULT packs now cost the same as the standard packs.
Previously, customers paid a small premium to customize their shake combinations. Now partners can mix and match options like:
- Dark Berry
- Power Shake
- Love Super Meal
- Apple Berry
This gives distributors more flexibility when building programs for individual clients.
New Promotions and Incentives
Purium also announced several new incentives designed to encourage customer enrollment and retention.
Airbnb Leadership Promotion
Brand partners can now earn Airbnb gift cards by guiding customers through a full 12 week reset.
The structure rewards leaders who help customers stay committed through the full transformation process.
Potential earnings include up to $1,000 in Airbnb rewards.
Weekly Airbnb Giveaway
Each week in March, Purium will also draw winners for a $250 Airbnb gift card.
This promotion encourages activity and participation across the field.
Conversation to Conversion Promo
The LTD pack has now been added to the Conversation to Conversion promotion, making it easier to re engage past customers and partners.
Simplified Weekly Zoom Schedule
Another important update is the restructuring of Purium’s Zoom schedule.
Going forward, the company will focus on two primary calls per week:
Tuesday Business Growth Zoom
A rotating leadership call focused on business building strategies.
Dave Sandoval Product Education Call
A product focused call explaining ingredients, formulations, and the science behind Purium nutrition.
The goal is to reduce time spent on calls while increasing clarity and focus.
Product Transitions and Discontinued Items
The company also addressed product line changes. Several products have been discontinued due to supply chain challenges, ingredient costs, and low sales volume.
Some packs were removed because their components are no longer available.
However, leadership emphasized that these decisions allow Purium to focus on the highest impact products and most sustainable formulations.
Some discontinued items may return in the future through reformulation or limited releases.
New Marketing Assets Available
Brand partners were encouraged to use the Digital Marketing Kit (DMK) for new promotional materials.
The DMK now includes:
- Alpha Omega graphics
- Sleep Nightly marketing assets
- Product flyers
- Social media content
- Promotional resources for the new transformation packs
This centralized system helps partners quickly access everything needed for social media and customer outreach.
Events to Invite Prospects To
Several upcoming events were also highlighted as tools for sharing the Purium mission with new audiences.
These include:
- Common Ground Watch Party
- Superfood Social events
- Mini Marathon outreach challenge
These events are designed to create conversations and help prospects experience Purium’s lifestyle philosophy.
The Bigger Vision
Throughout the call, leadership emphasized that these changes are about building a stronger future for the company.
By simplifying the product line, improving packs, and introducing flexible entry points, Purium aims to help more people begin their transformation journey while giving brand partners better tools to grow their businesses.
The message was simple:
It is not less. It is more complete, more focused, and more sustainable for long term growth.
