Growing Your Purium Business - Zooms, Videos & Events

Growing Your Purium Business with 2-Star Crown Michelle Boersma


Watch the replay below! 📽️

Subject: Final “Growing Your Purium Business” Training of 2025 — Key Takeaways 🌿✨

Hi Purium Family,

Here’s a quick recap from tonight’s final Growing Your Purium Business training of 2025 hosted by Michelle Boersma (2-Star Crown). It was packed with mindset shifts, enrollment strategies, and real-life success stories to help us head into 2026 strong.


⭐ Key Theme: Growth Comes From Enrollment

Michelle reminded us that the “secret sauce” to hitting Crown and building lasting growth is simple:
Enroll, enroll, enroll.
Everything flows from enrollment: new people, new energy, new volume, new leaders, and sustained growth.


🔑 The 4 C’s That Build This Business

This business is built on choices, and the key pillars are:
Connection
Conversations
Consistency
Courage

Ways to build these include picking up the phone, creating real relationships, using social media, having conversations everywhere, asking for referrals, and participating in tables and events.


📌 Important Reminder: Do the Promos

When Purium rolls out a promo, DO IT. Promos are intentional and designed to build the exact skills needed for long-term success. Events promos, mini marathons, carousel promos, and more.


🧠 Mindset Is Everything

Everything starts with a thought, which creates a feeling, which drives our action.
When we go into action with fear, doubt, or negativity, people feel that energy. When we shift our thoughts to service and belief, we show up with confidence and conviction.

Mindset shifts to practice:
Discomfort becomes growth
Rejection becomes redirection
Failure becomes a lesson
I have to becomes I get to
I’m bad at this because I’m working on it
This is too hard becomes I’m capable


💎 Success Stories and What Worked

Jennie Perez (Brand New Partner)

Despite being homebound as a full-time caregiver, Jennie challenged herself to go live on Facebook for 20 days leading up to New Year’s.
Result: 2 new brand partners, including one who hit Fast Start Director in 6 days.
Key takeaway: Consistency on social media creates momentum, conversations, and enrollments.


Christina Pulsifer (Fast Start Executive in 18 Days)

Christina shared her keys:
Invest in Transformation Now for commitment and strategy
Use Connect Calls for third-party validation and training
Do social media “messy” (progress over perfection)
Borrow confidence from upline until you build your own

Her story reminded us: life doesn’t get easy first. We build anyway.


Tammy Hauck (Black Diamond)

Tammy highlighted the power of staying connected over time. No pressure, just relationship. Her consistency kept prospects warm until the timing was right.

Once someone says yes:
Keep it simple
Set clear expectations
Plug them into trainings and team chats
Launch immediately
Stay available during their Fast Start window

Key message: you can’t control unexpected life events, but you can control how consistently you show up.


Dusty and Jesse Lassiter (Fast Start Diamond)

Their recipe for hitting Diamond fast:
Plug in first (calls, trainings, team communication)
Launch immediately (go public and invite right away)
Focus on the ULT and UBT rhythm (they sold 11 ULTs in the first weeks)
Invest in Transformation Now and encourage the team to do the same
Become the product (live it and share the proof)

Key takeaway: 3-way Connect calls are GOLD.


🦁🐘 Final Visual: Different Timelines, Same Worth

Michelle closed with the image of a pregnant lioness vs a pregnant elephant. Different timelines and unique journeys, yet both equally valuable.

Some grow fast. Some grow steady. Both require commitment and nurturing.
Do not discount steady growth. It matters.


✅ Closing Challenge for 2026

As we enter this next chapter, Michelle asked us to reflect:
Who will you add to our Purium family?
Who will you mentor and nurture?
Who will you believe in before they believe in themselves?

2026 is not about starting over. It is about continuing stronger and more aligned than ever.

Grateful to be building with all of you. Let’s go into 2026 ready to grow. 🌿💚

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