As glyphosate awareness continues to surge across news outlets and social media, Purium is positioned with both education and solutions. During this powerful training, Dave Sandoval opened the call by addressing the rising public concern around glyphosate contamination in food and beverages.
He emphasized that awareness is at an all-time high, creating a major opportunity to educate and serve. Purium’s small-scale human clinical trial showed nearly 75% removal of glyphosate in just six weeks, along with a comparable reduction in C-reactive protein, a key inflammation marker. Participants also experienced approximately 30% improvement in gut lining integrity.
Dave encouraged Brand Partners to actively share available resources, including:
- The free audiobook The Toxin That Came to Dinner
- The Common Ground documentary watch party
- Over 30 shareable assets inside the Digital Marketing Kit
- Upcoming Superfood Social event and live broadcast
The message was clear: this is not the time to stay quiet. It is the time to educate.
The Final Stretch Philosophy
Debbie Darling then shifted the focus to execution.
This was not a motivational hype call. It was a tactical training designed to drive action in the final days of the month. She reminded everyone that:
- The month closes by default or by design
- Amateurs hope. Professionals create
- Momentum is built in the final stretch
Volume does not magically appear. It is created through focused action.
The Final 5 Moves
1. Follow Up With Every Open Conversation
Most volume is hiding in follow-up. Not new leads, but old conversations. Close the loop. Be clear. Create urgency.
2. Revisit the “Not Nows”
Not now does not mean no. Circle back with timing-based urgency and assume continued interest.
3. Add Real Urgency
Limited spots. Small bonuses. Clear deadlines. If it is real, use it. Urgency moves the undecided.
4. Ask for Referrals
If someone says no, leverage it. Ask directly: “Who do you know that is focused on their health right now?” Referrals multiply exposure quickly.
5. Activate Unlaunched Brand Partners
Stalled volume often comes from inactive partners. Schedule launch calls. Set 30-day goals. Give clear first steps. Activation creates momentum.
Debbie challenged everyone to execute a 72-hour sprint, including:
- 20 follow-ups
- 10 reach-backs
- 5 exposures
- 2 three-way calls
- 1 launch call
Clarity creates movement.
Additional Highlights From Q&A
The call also included valuable field updates:
- Some products have been temporarily removed from subscription due to limited inventory, though still available for immediate purchase.
- Loyalty points can be transferred to customers and reclaimed if unused.
- Promotional opportunities like Conversation to Conversion remain active.
- Feedback was shared regarding packaging clarity, serving instructions, and product consistency, with leadership committed to improvements.
Final Takeaway
Everything needed to close strong is already available:
Old conversations
Old maybes
Unlaunched partners
Available promotions
Educational assets
As Debbie reminded the team, if you push, they push. If you coast, they coast.
The opportunity is here. The awareness is rising. The solution is in your hands.
Finish strong.
