The July Kickoff Zoom brought the Purium community together around one core theme: consistency. Amy Venner opened the call by inviting Brand Partners to reflect on their June wins, lessons, and growth, then reset with clear July goals and weekly action commitments. She reminded everyone that one month does not define the business, but what we do next does. Dave built on that message by encouraging Brand Partners to write down their goals, identify the people they plan to call, and take the first step toward the outcomes they want. His message was simple but powerful: lists are only useful when they lead to action, and accountability begins with the person who created the goal.
The July Declaration is one of the first action steps for the month. Last month, 379 Brand Partners completed the declaration, and the goal for July is 500. Because of the holiday week, the declaration will remain open through July 5, giving more Brand Partners time to reflect, reset, and earn 50 GQV points. Amy reinforced that action builds confidence, and confidence builds momentum, which connects directly to the return of the mini marathon. Brand Partners are encouraged to make calls to customers, prospects, and team members, with submissions due by July 6 at noon Pacific. The mini marathon is positioned not only as a point opportunity, but as a confidence builder. Amy shared that many Brand Partners feel stronger by the time they complete 20 or 30 calls because momentum grows through repetition.
A major highlight of the call was the Freedom to Feel Good Sale, which runs in July while supplies last. The sale includes Aloe Vera 40X, Control Pre-Meal Capsules, Sleep Nightly, White American Ginseng, Chill Spray, and the Summer Smoothie Pack. Each product was framed around a simple lifestyle benefit, such as digestive support, staying on track, rest, calm, steadiness, and making healthy choices easier. Sleep Nightly was especially highlighted because of the strong customer response and the growing number of positive reviews. Chill Spray is available as a buy two, get one free offer, creating an easy opportunity to share calm with someone else. The Summer Smoothie Pack continues with 15% off and now includes free enrollment, making it a simple way to introduce new customers or Brand Partners to Purium.
Dave connected the July sale items to the broader theme of helping people feel calmer, more supported, and less overloaded. He spoke about the stress of modern life, including constant stimulation from screens, media, lights, and noise, and encouraged Brand Partners to consider how products like Sleep Nightly, White American Ginseng, Chill Spray, and Aloe Vera 40X can support a more balanced lifestyle. He also encouraged Brand Partners to use the Summer Smoothie Pack as a simple entry point for people who may not yet be thinking about a larger transformation, but are open to trying something healthy, easy, and approachable.
The call also introduced a strong focus on tools that help Brand Partners create duplication and retention. Amy reminded everyone that the July sale assets are available in the Digital Marketing Kit and that more content will continue to be added throughout the month. Brand Partners can search “July sale” in the DMK to find flyers, social media content, and other ready-to-share tools. She also emphasized the importance of using permalinks to make it easier for customers to take action. Dave reinforced this point by reminding everyone that when you make something easy for people, the chances of them following through increase dramatically.
Transformation Now, also referred to as Purium On Demand, was another key update. Brand Partners who qualify can receive the Transformation Event Promo Kit for free, a $100 retail value that includes tools to support in-person transformation events. Debbie clarified that existing Brand Partners can qualify by purchasing three qualifying packs, while new Brand Partners have a slightly different path because they may also be starting their own transformation. Amy also shared that the event kit is currently available at an introductory price for those who already have Transformation Now, and banners are also on sale for Brand Partners looking to upgrade their event setup.
The before and after campaign continues to be an important focus because transformation stories are powerful social proof. Amy celebrated that 130 transformations were shared last month, which means 130 free products are being gifted. Brand Partners and customers are encouraged to submit photos and answers at five stages: the start, 10 days, 4 weeks, 8 weeks, and 12 weeks. Those who complete all five stages can receive more than $220 in retail value through complementary products that support the ULT or LTD journey. Debbie also explained that approved free product rewards are placed into a vault and automatically ship with the participant’s next order. Each submission can also generate GQV points, creating another reason for Brand Partners to invite customers to participate.
Debbie highlighted a newly updated back office report that helps Brand Partners track customers and team members on ULT, LTD, and maintenance subscriptions. This report can help identify who is in month one, two, or three, who may need follow-up, and who may be a good candidate for the before and after campaign. It can also help Brand Partners reach out to maintenance customers who may benefit from upgrading to LTD, especially if they are not currently receiving Alpha Omega. The message throughout this section was clear: retention grows when Brand Partners stay connected, follow up, and help customers continue their transformation journey.
The Lifestyle Retention Airbnb gift card promotion is also still active, with completed 12-week resets counting toward entries. Debbie explained that Brand Partners can use the updated report to track who has completed month three and is therefore counted as a completed 12-week reset. Amy shared that several leaders are close to earning Airbnb gift cards, with some only one completed reset away. The call reinforced that consistent customer support through the full 12-week reset is not just good for promotions, but central to the Purium mission of helping people experience lasting transformation.
One of the biggest business updates was the UBT mix and match qualification. Previously, the mix and match option was $400, but it has now been reduced to a $250 subtotal. This gives Brand Partners a more flexible way to help customers start with products that fit their immediate needs. Amy gave the example of building a custom order for an athlete using products like Can’t Beet This!, Coco Hydrate, and Super Amino 23. Dave called the update brilliant because it allows people to build their own Purium apothecary with the products they want at their fingertips. Debbie clarified that the $250 order must be the customer’s first qualifying UBT order and must be paired with an active smart order. Three qualifying UBTs in one week earn 500 GQV points, and Brand Partners can continue working toward additional point opportunities throughout the month.
The call also covered compensation plan enhancements, including BV cap overflow, Leadership Pools, and Lifestyle Leadership Bonuses. Amy explained that the names have been updated to reflect leadership, participation, contribution, consistency, and helping others grow. She emphasized that leadership is about more than rank. It is about helping customers, supporting teams, and advancing the mission of getting Purium’s superfoods into people’s lives consistently. Brand Partners who want details can visit PuriumBusiness.com for the blog, FAQs, and tracking information.
Debbie’s new Office Hours were introduced as a weekly opportunity for Brand Partners to ask questions and get personalized support. Office Hours will take place every Thursday at noon Pacific and are designed for questions about the back office, promotions, points, BV cap overflow, reports, and other business tools. Amy framed this as a practical way for Brand Partners to get clarity and support so they can run their businesses more confidently.
July also includes several sharing and engagement opportunities. Share Because You Care continues, and the scope has expanded to include sharing product blogs on social media. Brand Partners can share carousels, stories, reels, or product blogs on Instagram, Facebook, or TikTok, then upload three screenshots to earn 50 points. Product reviews are also a major focus this month, especially for the Summer Smoothie Pack, Super Xanthin, Chill Spray, and Control Pre-Meal Capsules. Amy explained that Brand Partners can submit feedback through a form, and Purium will help turn those answers into compliant reviews for the website.
The Summer Smoothie campaign continues as well, including the PHP Summer Smoothie challenge. Participants can post a reel, video, carousel, or photo on Facebook or Instagram using the hashtag PHP SummerSmoothie by July 24. Amy also reminded Brand Partners about the Summer Smoothie Guide, a free resource that can be shared with customers, prospects, and team members. The guide introduces the products in the Summer Smoothie Pack and includes recipes that make it easy to help people get started.
The call closed with upcoming event reminders and a strong call to action. The next Superfood Social at corporate is scheduled for July 25 at 1:30 p.m., with a Zoom option for those who cannot attend in person. Recognition with Debbie is scheduled for July 7, and the Green Diamond and above call is moving to Thursday, July 9 at 2 p.m. Dave will also host an upcoming Health Spotlight on feeding tube protocols, focused on the importance of nourishing support for those who may rely on feeding tubes.
Amy ended by reminding the Purium family to show up, share, follow up, celebrate others, and live the transformation lifestyle. Debbie echoed that July is full of opportunities to reach out, invite, share, and support customers and teams. The message of the kickoff was clear: July is not a month to sit back. It is a month to reset, take action, build momentum, and help people experience transformation one conversation, one serving, one bottle, and one shipment at a time.
